Hai Hui

Anne-Sophie Behaghel is a perfumer and business developer at Flair Paris, an independent perfume creation studio. Her career, marked by collaborations with perfume giants such as Symrise and Firmenich, is a testament to her expertise and passion for this art.

Her vocation for perfumery was born during her training at Cinquième Sens, a key player in the creation and consulting in perfumery, as well as in the training of brands and suppliers. This first experience gave her the necessary foundations to approach the complex and refined world of perfumes.

Anne-Sophie began her career as a personal care product evaluator at Symrise, where she developed a sensitivity to the specific needs of this category. She continued at Firmenich, holding the position of account manager in fine fragrances, where she refined her talent to create olfactory compositions that meet the most demanding expectations.

In 2013, she co-founded Flair Paris with Amélie Bourgeois, a project where creativity and collaboration take on their full meaning. Together, they work with prestigious laboratories such as Be Have, Elixens, Firmenich, IFF, and Mane to design unique perfumes for brands such as Alexandre.J, BDK Parfums, Frapin, Jovoy Paris, L'Orchestre Parfum, and Les Liquides Imaginaires.

Anne-Sophie's style is recognizable by its finesse and poetry. Each perfume she creates reflects a quest for balance between technical rigor and artistic sensitivity. Deeply attached to natural raw materials, she is committed to promoting them in her creations. Among her most emblematic creations are Le Mat by Mendittorosa, Nevermore by Frapin, Sel d'Argent by BDK Parfums, and Electric Wood by Room 1015.

Anne-Sophie Behaghel embodies a modern and poetic vision of perfumery, blending innovation and respect for traditions. Her work illustrates her ability to tell unique olfactory stories, where each scent becomes an emotion in its own right.