Granada

Hamid Merati-Kashani is a renowned perfumer, recognized for his unique journey and his striking olfactory creations. Born in Germany to an Iranian father and a German mother, he spent his childhood in Isfahan, Iran, until the end of the revolution in 1979. This dual culture deeply influenced his artistic sensibility, allowing him to combine Eastern and Western olfactory traditions.

After leaving Iran, Hamid pursued a degree in chemistry, which led him to enter the perfume industry. He joined Firmenich, a leading perfume house, where he rose through the ranks to become a senior perfumer. His work is marked by a collaborative approach and a constant willingness to learn from others, reflecting his commitment to Firmenich’s motto: “think customer.”

Hamid is particularly inspired by the luxury of the Middle East, which he describes as “a great source of inspiration” where “everything is bigger and more beautiful”. He appreciates the way consumers in this region interact with raw materials, not hesitating to mix products to create their own perfumes, while taking inspiration from the West without forgetting their roots.

Notable creations include fragrances for prestigious brands such as Valentino, Jean Paul Gaultier, Parfums de Marly, Dolce & Gabbana, Yves Saint Laurent and Carolina Herrera. His style is characterized by bold and memorable compositions, often influenced by his childhood memories of spending time in the rose fields of Iran, watching family friends distill rose oil.

In short, Hamid Merati-Kashani is a perfumer whose career and creations reflect a harmonious fusion of Eastern and Western cultures, enriched by a deep understanding of raw materials and a passion for olfactory innovation.