Calahorra
Woha Parfums

Calahorra

€12,50
Capacity 2 ml
Olfactory Notes
Top
Notes de tête

Allspice
Green Mandarin
Papyrus


Heart
Notes de cœur

Katafray
Thyme
Sugarcane
Witch Hazel
Rosewood

Base
Notes de fond
Guggul
Patchouli
Copaiba Balm
Ho Wood
Hemlock
Styrax

Olfactory Families
Famille 1
Woody
Famille 2
Ambery
Inspirations

Calahorra is the first perfume in Woha Parfums' Arquitectura Líquida collection.

It is inspired by a real project: a cafeteria located in the heart of a vertical garden, in the Torre de la Calahorra in Elche. The idea is not simply to translate a place into a scent, but to recreate its entire atmosphere. The plant freshness, the filtered light, the materials, the balance between nature and structure... everything is conveyed through the perfume.

As with the entire collection, Calahorra is not limited to the fragrance. Architecture is also integrated into the design of the bottle: proportions, composition, choice of materials, everything is conceived as an extension of the initial project.

The first edition is limited to 300 pieces. Some versions are even more special, with a cap containing glass powder from recycled bottles, like a discreet detail that extends this idea of transformed material.

Concentration: 39%
The perfumer: Alejandro Ponsà

Alejandro Ponsà is an independent Spanish perfumer known for a rather free and instinctive approach to creation.

He doesn't really follow classical perfumery codes. His compositions are often rawer, with deliberate textures and contrasts. He primarily seeks to create a sensation or atmosphere, rather than a perfectly "smooth" fragrance.

His work reveals an experimental, almost artisanal side. He likes to explore raw materials as they are, without over-transforming them, which results in fragrances that are quite lively, sometimes a little disorienting, but always with a true personality.

He mainly operates within niche perfumery, undertaking rather confidential projects where creative freedom takes precedence over everything else.

Woha Parfums

Woha Parfums is a unique young Spanish perfume house, born from an architecture studio rather than the classic world of perfumery.

The brand is based on a simple yet very strong idea: translating architecture into perfume. Their concept, called “liquid architecture,” involves transforming real places into olfactory experiences. Each fragrance is directly linked to a specific architectural project, seeking to capture its atmosphere, materials, light, or even the emotions it evokes.

Specifically, Woha does not build its perfumes around classic olfactory families (woody, floral, etc.), but around a space. A cafe in a vertical garden, an industrial building, or a renovated house become perfumes in their own right.

The brand was founded by architect Antonio Maciá, through his World of Holistic Architecture studio, with the idea that the sense of smell is an integral part of perceiving a place, just like sight or touch.

The compositions are notably created by Alejandro Ponsà, with a rather free and artistic approach, often centered on natural materials and a true coherence with the project they "represent."

What makes Woha interesting is that it's not just a perfume brand, but almost an artistic research project:
you don't just wear a scent; you wear an interpretation of a place.

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